Theres a new radio station on air. Its Mumbai's only 'Women only' channel. Err... women only channel? Do they not have male RJ's? Do men not tune in? Its called (wonder of wonders) 'Meow'.
Why Meow? Why women only? Not only did i find the idea ridiculous, but on tuning in, the channel itself is a waste of time. The discussions range from (hold your breath) 'Boyfriends' to 'Why Men are such fools' to (gasp) 'What women really want'.
The next step in progressing would possibly be discussing the 'Recipe for the week' sent in by an avid Meow listener im guessing. What a breakthrough in strategy . The channel clearly differentiates itself, carving a niche no one can (and will) dare enter - complete foolishness.
I wonder how i could forget to mention the traditional 'hello' being replaced by the (wow again) 'Meow'. it goes like this 'Hello abc, Meeeoow' and abc has to oblige with a 'Meeow' back. YIKES.
Someone explain to the world that we dont want womenhood celebrated in this way. We dont like cats, we dont like saying 'Meow' instead of hi, and we CERTAINLY dont like wasting time discussing boyfriend issues which for one, will ALWAYS be around. Men will always be Men and there will always be subsequent problems. :) Besides there are enough shows on the tele discussing these!
What we want instead, is an equal platform. Recognition. Gratification (from egoistic male boors who would rather die than admit it) for being the powerful assertive and rational beings that we are. Gifts, for being put through the confusion that surrounds male lives and having to help them deal with it. [Someone made on movie on 'what women want', why dint they just ASK]
A women only channel that calls itself 'Meow' is just moving in the reverse direction. I figured the COO is definitely male. [NO OFFENSE INTENDED] Its just validation of my initial guess.
The below excerpt from here.
Explaining the brand name Radio Today COO Anil Srivatsa said, "Meow embodies the attributes of a woman, where she can be all by herself. It symbolises spirituality, sensuality, professionalism. It is more than a cat call as everyone initially perceives. The cat is much more feminine, clean and free in itself. The various moods of a woman is explained. When somebody says meow four times, he can't help laughing. "
Really???? Thats how the womans mood is being explained??!!
Its no coincidence (Im guessing) that the channel is based on a 'On the air' host format rather than rather than 'jockeys' who host music programming. Since women love to talk?
I miss the midnight shift with Glen and the accompanying jingle 'I knoww your gonnaa diggg thiss!'